Story-driven illustration
Let’s give your brand custom illustration that tells your unique story.
Hey, I’m Scott Hofford! I’m a brand illustrator and designer who loves to tell stories visually.
Whether it’s a comprehensive Iconoflage® brand narrative, an editorial illustration, a full visual identity package, or anything in between, my approach remains the same, regardless of scope.
The story shapes the concept, and I execute it through hand-drawn craft to create unique artwork made just for you.
How we can work together
Every project is different — in scope, scale, timeline, and what success looks like. What doesn't change is the process: research and story before sketching, followed by genuine, human-created illustrations.
Iconoflage -
Brand narrative systems
Your brand's complete story — founding moments, culture, values, and vision — translated into a dense hand-drawn visual language of 100–300+ custom icons. One system that scales from HQ installations to merchandise to digital, built to last years not campaigns.
Best for: Brand milestone celebrations, corporate installations, retail environments, comprehensive merchandise programs.
Brand Illustration -
Custom visual storytelling
Hand-crafted illustration built specifically for your brand — not a style applied generically, but work grounded in who you actually are. Packaging that stands out on shelf, environmental graphics that transform a space, merchandise worth wearing.
Best for: Product packaging, environmental graphics, merchandise design, illustrated brand asset libraries.
Editorial Illustration -
Publication-quality work
Custom illustration for magazines, brand content, and editorial platforms. Research-driven work that serves your content — not decoration layered on top of it.
Best for: Magazine features, brand thought leadership, industry publications, corporate communications.
The Work
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Dutch Bros Coffee
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Run the Jewels
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Old 99 Brewing Co.
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Aioli
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Mapping Speed
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New Image Brewing
What clients say
Let's talk about your project.
Tell me what you're working on — I'd love to hear about it.