Terracea Iconoflage Apparel

Eric, the founder of Terracea, an outdoor apparel brand with a focus on providing adventurous weekend warriors with highly functional outerwear, was looking for unique art styles to help promote his business. After seeing some of the eye-catching Iconoflage projects, he contacted me to create a couple of designs to use on men's and women's t-shirts and tanks. Having my own interest in outdoor apparel and action sports, it was a project meant to be.

I created two Iconoflage pieces using Terracea's logo mark and logotype as the foundations and the city / outdoors hybrid life as inspiration for the illustrations. You'll find objects seen in the streets mingling with scenes from the mountains in these pieces, which are some of my favorite to date.

Update: A few years after this project, Terracea updated their logo, which is why this artwork does not look the same as their current branding.

*The cover image above was taken from Instagram. However, I cannot credit the photographer or link to the original post as it is no longer discoverable.