Oh, hey!

It's nice to see you here.

I'm Scott Hofford (haw-ferd) - a husband and father of two. I'm an avid runner. I like neon colors, tattoos, Formula 1, music (I have played the drums since I was in 5th grade), hard sci-fi, craft beer, and grilling.

I have been a (paid) graphic designer since 2010 but drawing since I can remember. Some of the organizations I have worked with throughout my career include Nike, Chevrolet, Lee, Wrangler, New Image Brewing Co., Arcimoto, and Will Leather Goods.

My design approach is born from my obsession with creating hand-drawn branding and illustrations that people can connect with. When appropriate, I incorporate a hand-drawn aesthetic to my work to avoid the serialization that often happens in the digital realm. Think of my work as perfectly imperfect - the style isn't chaotic or messy without a purpose. It's the imperfections that give it an approachable personality. This style isn't appropriate for every application, but for those companies and groups that want to have an appearance that people see and think, "I can easily connect with that," that's what I aim for.

Whether it's a potential project or to talk about why I run every day (or something else), I'd love to connect with you!

Let's talk.

Cheers,
Scott