Let's Bring Your Story to Life

Hey, I'm Scott Hofford.  Welcome to my abbreviated site (full site coming Q1 2025)!

I create meticulously crafted branding and design solutions that tell authentic brand stories through hand-crafted artistry and strategic thinking. Through my signature Iconoflage® technique, comprehensive branding solutions, and versatile illustration work, I help brands develop distinctive visual identities that resonate with their audience and stand out in competitive markets.

Featured Projects

Old 99 Brewing Co.

Capturing the spirit of an Oregon-based brewery's ambitious mission: Unite the West Coast through craft beer, one stop along Old Highway 99 at a time.

• Partnership spanned over a decade
• Developed comprehensive visual identity including Iconoflage, custom illustrations, and brand guidelines
• Aided in establishing a distinct brand identity that built a loyal customer base

Bad Luck Brand

A personal brand transforming superstition into streetwear: celebrating the art of embracing life’s challenges through bold design and dark humor.

• Created a distinctive illustration style that turns traditional symbols of misfortune into empowering designs
• Developed versatile artwork system for apparel and merchandise
• Built a cohesive brand identity that resonates with streetwear culture

Run the Jewels

Stage-worthy sneakers crafted for hip-hop’s powerhouse duo: telling El-P and Killer Mike’s distinct stories through meticulously designed Air Force 1s.

• Translated El-P’s and Killer Mike’s unique stories as Iconoflage artwork
• Created distinct narratives for each shoe while maintaining visual harmony
• The project demonstrated the potential for Iconoflage in music merchandise and collaborative products

Partner Perspectives

“Scott pours a ton of time into researching your brand so that each piece he creates is tailored toward your identity.
It’s truly custom and one of kind…”

- Scotty Russell / Creative Coach / Coach Scotty Russell

“…you could never match the amount of detail and thought placed in my project. You would not be disappointed with the results…”

- Mark Sawyer / Architect / Whitewash Studio

“He really does his homework and truly immerses himself into his clients' brand and culture, so you can let him do his thing and rest assured that you’ll get a kick-ass piece in the end.”

- Terence Tang / Letterer, Designer, Photographer / Tinlun Studio

Services

Elevate your packaging, merchandise, and brand experiences

A meticulously crafted tapestry of icons and illustrations that tells your brand’s unique story.
Perfect for creating memorable, detail-rich visual experiences that reward closer inspection.

BRANDING

Establish a strong market presence through strategic design

Strategic brand development that goes beyond logos to create cohesive visual identities.
Combining research, artistry, and strategy to help you stand out in your market.

ILLUSTRATION

Enhance your story through distinctive artwork

Hand-crafted illustrations that capture your brand’s personality and connect with your audience.
From editorial to merchandise, bringing stories to life through distinctive artwork.

Let's Connect

Whether you’re ready to create something unique together or just want to connect, fill out the form below, and we can get started.

© Scott Hofford 2025. All rights reserved.

Iconoflage® is a registered trademark of Scott Hofford.