Strategic Thinking.
Hand-Crafted Illustration.
Hey! I’m Scott Hofford.
I'm a brand illustrator who combines strategic thinking with hand-crafted illustration—bringing both concept development and hands-on execution to every project. That means custom illustration that tells authentic brand stories while serving business goals.
From comprehensive Iconoflage® brand narratives to packaging illustration to editorial work, every project starts with understanding what makes you different, then creating work that tells your story.
How We Can Work Together
Whether you're celebrating a brand milestone with a comprehensive installation, needing distinctive packaging that stands out, or looking for illustration to enhance your editorial content, the approach depends on your specific needs.
Let's start with a conversation about what you're working on—your goals, timeline, and what success looks like. From there, we'll determine which approach best serves your needs. Regardless of scope, every project begins the same way: with research and strategy, not assumptions.
Iconoflage -
Research-Driven Brand Storytelling
Transform your brand story into versatile visual assets that scale from environmental graphics and illustrations to comprehensive merchandise systems.
A proprietary technique combining intensive research with intricate hand-crafted illustration. Each Iconoflage piece weaves together 100-300+ custom icons telling your complete brand story—from founding moments to future vision.
Perfect for: Corporate office installations, retail environments, brand milestone celebrations, and comprehensive merchandise programs.
Starting at: $10,000 | Timeline: 4-8 weeks
Brand Illustration -
Custom Visual Storytelling
Hand-crafted illustration created specifically for your brand—capturing personality and solving unique visual challenges across any application.
Research-driven artwork built specifically for your brand story. Whether it's distinctive product packaging, environmental graphics that transform spaces, illustrated merchandise, or comprehensive brand asset libraries.
Perfect for: Product packaging, environmental graphics, merchandise design, and illustrated brand assets.
Starting at: $2,000 | Timeline: 2-4 weeks
Editorial Illustration -
Publication-Quality Visual Content
Custom illustration for magazines, brand content, and editorial platforms that enhances your message rather than just decorating it.
From magazine features to brand thought leadership, industry publications to corporate communications—research-driven illustrations that engage your readers and elevate your content.
Perfect for: Magazine features, brand thought leadership, industry publications, corporate communications, and technical illustration.
Starting at: $1,200 | Timeline: 1-3 weeks
Featured Work
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Dutch Bros Coffee
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Run the Jewels
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Old 99 Brewing Co.
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Aioli
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Mapping Speed
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New Image Brewing
Let's Talk About Your Project.
Ready to create something that stands out? Tell me about what you're working on and let's explore how we can bring your vision to life.