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Hand-Crafted Design That Actually Tells Your Story

Hey, I’m Scott Hofford

Scott Hofford professional portrait with colorful geometric background

I'm a brand designer and illustrator who combines strategic thinking with hands-on craft.

From complete visual identities to custom illustrations to Iconoflage®—my signature research-driven storytelling technique—I create work designed to stand out.

How We Can Work Together

I bring strategic thinking and hands-on craft to every project, whether that's transforming your brand story through Iconoflage®, developing a complete visual identity system, or creating custom illustrations that make your content stand out.

Most clients start with one service and return for others as their needs evolve. All projects begin with research and strategy—not just making things look good, but making them work.

Iconoflage -
Research-Driven Brand Storytelling

Dutch Bros Coffee illuminated Iconoflage windmill installation in headquarters lobby

Transform your brand story into versatile visual assets that scale from architectural installations to comprehensive merchandise systems.

A proprietary technique combining intensive research with intricate hand-crafted illustration. Each Iconoflage piece weaves together 100-300+ custom icons telling your complete brand story—from founding moments to future vision.

Perfect for: Corporate headquarters, brand milestone celebrations, premium retail environments, comprehensive merchandise programs.

Starting at $10,000 | Timeline: 4-8 weeks

Learn More About Iconoflage
View Iconoflage Projects

Brand Identity -
Strategic Visual Systems

Old 99 Brewing Co brand style guide displayed on iPad

Stand out instead of blending in through cohesive visual identities built on strategic thinking and custom craft.

Logo development, visual identity systems, and comprehensive brand guidelines that go beyond the logo to create complete brand expressions across all touchpoints.

Perfect for: Established businesses ready to elevate their market presence, startups needing professional credibility, rebrands requiring fresh perspective.

Starting at $4,500 | Timeline: 4-6 weeks

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Start a Project

Custom Illustration -
Distinctive Visual Content

Chevrolet New Roads Magazine spread featuring illustrated racetrack maps

Hand-crafted artwork that captures your brand's personality and connects with your audience—not generic stock decoration.

From editorial illustration to merchandise graphics, creating artwork that enhances your content and makes your brand memorable.

Perfect for: Publications, product packaging, merchandise collections, marketing campaigns, environmental graphics.

Starting at $1,200 | Timeline: 1-3 weeks

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Featured Work

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  • Scott pours a ton of time into researching your brand so that each piece he creates is tailored toward your identity. It's truly custom and one of a kind…

    Coach Scotty Russell / Creative Coach

  • You could never match the amount of detail and thought placed in my project. You would not be disappointed with the results…

    Marc Sawyer / Architect / Whitewash Studio

  • He really does his homework and truly immerses himself into his clients' brand and culture, so you can let him do his thing and rest assured that you'll get a kick-ass piece in the end.

    Terence Tang / Letterer, Designer, Photographer / Tinlun Studio

Let's Talk About Your Project

Ready to create something that stands out? Tell me about what you're working on and let's explore how we can bring your vision to life.

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