Aioli

Overview:

  • Client: Aioli West Palm Beach

  • Industry: Food & Beverage

  • Timeline: April 2020

  • Services: Illustration, collateral design

Bringing Hand-Crafted Goods to Visual Life

West Palm Beach bakery Aioli needed to expand their visual identity beyond their existing logotype and portrait illustration. The project created seven custom illustrations of their hand-crafted baked goods, an interchangeable logo lockup system, a repeatable pattern utilizing the new brand elements, and collateral designs including deli paper, stickers, coffee cups, and t-shirts.

Aioli West Palm Beach branded apron featuring custom illustrated pattern of baked goods and drinks
Hand-drawn illustration of artisan sourdough bread loaf
Aioli coffee cup featuring branded kraft sleeve with illustrated pattern
Hand-drawn illustration of scored baguette
Hand-drawn illustration of cheddar bacon egg biscuit breakfast sandwich
Hand-drawn illustration of to-go coffee cup with Aioli branding
Model wearing Aioli West Palm Beach cream hoodie with script logo while holding branded coffee cup
Hand-drawn illustration of laminated croissant with detailed layers
Back view of black Aioli t-shirt featuring large logo with illustrated croissant design and West Palm Beach location text
Hand-drawn illustrations of deli sandwiches
Hand-drawn illustration of lemonade drink with straw and lemon wedge
Aioli branded table setting featuring illustrated deli paper, menu, coffee cup with latte art, fresh croissant, and utensils on marble surface

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