Bringing Research-Driven Design to Action Sports
My design aesthetic evolved from living action sports culture—riding, cutting out skateboard graphics from CCS catalogs, working at a bike shop, and being surrounded by brands that weren't afraid to have personality. Now I bring that same energy to professional client work: bold visual storytelling built on strategic thinking and hands-on craft.
Featured Projects
Bad Luck
An action sports-inspired brand transforming superstition into streetwear—celebrating the art of embracing life's challenges through bold design and dark humor.
Perspective Collective Skateboard Deck
Custom hand-painted deck celebrating creative coach Scotty Russell's journey—from design tools and Iowa pride to his influential podcast that's built a community of creative entrepreneurs.
Terracea Iconoflage
Visual storytelling for outdoor apparel brand Terracea—capturing the "weekend warrior" lifestyle by blending urban energy with mountain adventure through two distinct Iconoflage designs that speak to those who balance city life with outdoor pursuits.
Why Action Sports?
My connection to action sports isn't opportunistic—it's foundational. The graffiti-influenced lettering, the hand-painted shoes and skateboard decks, the Bad Luck brand's aesthetic—they all trace back to those formative years when I was surrounded by brands that weren't afraid to have personality.
In high school, I worked at a local bike shop—partly for the paycheck, partly to get a mountain bike. Those years exposed me to the intersection of technical engineering (frame geometry, bike components) and bold visual expression (product design, brand identities, graphics). I learned that the best brands don't blend in—they commit to their personality, even if it's rough around the edges.
Now, I bring that same energy to my client work. Whether I'm working with action sports brands, craft breweries, or tech companies, the underlying philosophy stays the same: create work with authentic personality, not sanitized corporate decoration. But there's something especially satisfying about bringing professional-level execution back to the culture that shaped my entire visual approach.
Additional Work
Let's Create Something Bold
Great brands don't blend in—they commit to their personality. If you're ready for visual storytelling that does the same, let's talk about your project.