New Image Brewing
Overview:
Client: New Image Brewing
Industry: Food & Beverage
Timeline: July-September 2018
Services: Illustration
Beyond Beer: Capturing Brand Personality
New Image Brewing wanted illustrations for apparel and accessories that people would actually want to wear—designs that didn't need to be beer-related, just incorporated their branding in creative ways. The resulting collection included a water tower, boom box, and hop lettering illustrations that captured their playful brand personality across merchandise.
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