Chevy New Roads
“Mapping Speed”

Overview:

  • Client: Campbell Ewald / Chevy New Roads

  • Art Director: Courtney McAnsh

  • Industry: Automotive

  • Timeline: April 2021

  • Services: Editorial illustration

  • Recognition: Nominated for D Show 2022 (Graphic Design category)

Bringing America's Racetracks to Life

Campbell Ewald approached me to create custom illustrations for "Mapping Speed," an article in Chevrolet's New Roads Magazine celebrating five popular tracks across the United States where enthusiasts can drive their own cars. The goal: highlight each track's unique character by illustrating over photographs of wooden track models.

Each track had its own history, layout, and personality — and it was up to me to find it. I spent time on each track's website, watched on-track videos, and dug into the details: turn names, segment nicknames, camping areas, grandstands, and surrounding geography. The brief gave me a direction; the research gave me the content.

The challenge was balancing that richness across all five locations — accounting for tracks with deep lore and tracks with less, while staying consistent with the magazine layout's copy and secondary images. Every illustration was drawn specifically for this project, with no elements reused between tracks.

The final piece spans seven pages and was nominated for a D Show 2022 award in the Graphic Design category.

Opening spread of Chevy New Roads Magazine 'Mapping Speed' article featuring large title treatment and illustrated racetrack with custom annotations
Hand-drawn illustration of Watkins Glen International racetrack over wooden track model with custom annotations showing turn numbers, camping areas, and track features
Hand-drawn illustration of Virginia International Raceway over wooden track model with custom annotations showing turn numbers, camping areas, and track features
Interior magazine spread showing two illustrated racetracks with editorial copy, custom annotations, and location details
Hand-drawn illustration of Michelin Raceway Road Atlanta racetrack over wooden track model with custom annotations showing turn numbers, camping areas, and track features
Hand-drawn illustration of Road America racetrack over wooden track model with custom annotations showing turn numbers, camping areas, and track features
Interior magazine spread showing two illustrated racetracks with editorial copy, custom annotations, and location details
Hand-drawn illustration of Buttonwillow racetrack over wooden track model with custom annotations showing turn numbers, camping areas, and track features

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