New Roads
“Wi-Fi Hotspot”

Overview:

  • Client: Campbell Ewald

  • Industry: Automotive

  • Timeline: July 2021

  • Services: Editorial illustration

Illustrating the Modern Road Trip

Following the success of the "Mapping Speed" project, Campbell Ewald commissioned a second editorial illustration for New Roads Magazine focusing on Chevy's Wi-Fi hotspot-enabled vehicles. The simplified Iconoflage approach visually communicated the benefits of connected travel—from checking weather and road conditions to finding stops and keeping kids entertained.

New Roads Magazine open to Wi-Fi Hotspot article featuring yellow and orange Iconoflage illustration showing connected travel icons
Complete Wi-Fi Hotspot Iconoflage illustration in yellow and orange showing travel, entertainment, and connectivity icons
Close-up of New Roads Magazine article showing Wi-Fi Hotspot Iconoflage illustration integrated with article layout

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