Bad Luck

Overview:

  • Client: Personal brand

  • Industry: Action Sports / Apparel

  • Timeline: 2019 - Present

  • Services: Branding, illustration, merchandise design

Turning Superstition Into Strength

What started as a way to explore my sarcastic sense of humor evolved into something more meaningful: a celebration of choosing how we react to adversity. Bad Luck transforms traditional symbols of misfortune—broken mirrors, black cats, spilled salt—into empowering designs that encourage people to push through challenges rather than fear them.

The brand centers on a distinctive illustration style that blends dark humor with action sports culture. The flagship skull lockup anchors the identity, while individual illustrations explore different aspects of "bad luck" symbolism. Each design reminds us that setbacks are part of the journey, and how we respond to them defines our path forward.

The work spans apparel design, illustration development, and brand identity—creating a cohesive visual system that resonates with action sports athletes and lifestyle enthusiasts who understand that growth happens when things don't go according to plan.

Bad Luck brand logotype featuring hand-drawn lettering with rough aesthetic
Back of black t-shirt featuring Bad Luck skull brand lockup with distressed lettering
Illustration of hand with dagger through it
Black and white illustration of knocked over salt shaker with Bad Luck script
White broken bone enamel pins attached to tan canvas backpack with leather straps
Illustration of smartphone with shattered cracked screen
Detailed illustration of ornate coffin with wood grain texture
Woman in profile wearing burgundy beanie with Bad Luck coffin logo patch
Calendar page showing Friday the 13th illustration
Illustration of skeleton hand holding dead smartphone with animated dead battery icon on screen
Man wearing black Bad Luck t-shirt with all-over illustration pattern in urban street setting
Open palm with black spot mark illustration
Aggressive hissing black cat face illustration with detailed line work
Black t-shirt with Never Fold design featuring skeleton hand holding losing poker hand of playing cards
Bad Luck brand custom typeface showing full alphabet in distressed hand-drawn style
Broken bicycle crank arm illustration
Black windbreaker jacket with Roll with the Punches text and red boxing gloves illustration on back
Bad Luck mountain bike jersey design showing back, left side, and front angles with MTB icons down left sleeve including broken chain and flat tire
Bad Luck mountain bike jersey design showing front, right side, and back angles with broken ulna bone illustration on right sleeve
Mountain biking gloved hand making rock and roll horns gesture illustration
Series of Bad Luck brand posters displayed in urban street setting showing various bad luck symbol illustrations on black and white backgrounds

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