"Mapping Speed" Article Illustrations

Campbell Ewald - the marketing agency for General Motors - approached me to use my illustration style in an article in Chevrolet's New Roads Magazine. The article "Mapping Speed" was about five popular tracks in the United States. The goal was to highlight features around each track by digitally illustrating on top of photos of wooden models of these tracks.

I researched each track by visiting their websites, watching on-track videos, and searching about their history to learn as much as I could about them and their surrounding areas. I took notes and created rough sketches to understand how much content I could make for each track as I researched. Some tracks had much more potential content than others, whether it was the surroundings or facilities, so I had to figure out a balance, so the illustrations were even across each track. I also needed to consider the copy and secondary images on the pages as well.

The outcome is seven pages (one spread plus a page for each track) of hand-drawn illustrations over photos highlighting turn numbers, segment names, camping areas, stands, activities, and other significant features around the tracks. Chevrolet recently published the article to their blog, which you can view here.

I'm happy to say the success of this project lead to another illustration project in the following New Roads issue.

Campbell Ewald - the marketing agency for General Motors - approached me to use my illustration style in an article in Chevrolet's New Roads Magazine. The article "Mapping Speed" was about five popular tracks in the United States. The goal was to highlight features around each track by digitally illustrating on top of photos of wooden models of these tracks.

I researched each track by visiting their websites, watching on-track videos, and searching about their history to learn as much as I could about them and their surrounding areas. I took notes and created rough sketches to understand how much content I could make for each track as I researched. Some tracks had much more potential content than others, whether it was the surroundings or facilities, so I had to figure out a balance, so the illustrations were even across each track. I also needed to consider the copy and secondary images on the pages as well.

The outcome is seven pages (one spread plus a page for each track) of hand-drawn illustrations over photos highlighting turn numbers, segment names, camping areas, stands, activities, and other significant features around the tracks. Chevrolet recently published the article to their blog, which you can view here.

I'm happy to say the success of this project lead to another illustration project in the following New Roads issue.