Terracea
Overview:
Client: Terracea
Industry: Outdoor Apparel
Timeline: May-June 2018
Services: Iconoflage
Capturing the Weekend Warrior Spirit
Created for outdoor apparel brand Terracea, this Iconoflage project celebrated the "weekend warrior" lifestyle by blending urban and outdoor elements into two distinct designs. The artwork captured the dual nature of customers who balance city life with mountain adventures.
“Scott is such an easy guy to work with, and a fantastic leader in terms of direction and identity through Iconoflage. He asked a lot of follow up questions to the initial concept brief, which led to new discoveries on what we should bring into the design. The process was easy, and once the keys were turned over to Scott he delivered the perfect presentation of our brand in visual form. Some of the details were unexpectedly impactful, especially the urban/city elements I wasn’t expecting.”
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