Perspective Collective

Overview:

  • Client: Self-initiated (Gift for Scotty Russell)

  • Industry: Podcast / Coaching

  • Timeline: August 2018

  • Services: Iconoflage

  • Application: Hand-painted acrylic on skateboard deck

Honoring 100 Episodes and Community Impact

Created to celebrate Scotty Russell's creative milestones—including his podcast's 100th episode and second anniversary—this custom skateboard deck weaves together his complete creative story through carefully researched details. From lettering and design tools to his pizza obsession and Iowa Hawkeyes heritage (captured in the yellow and black color palette), every element tells part of Scotty's journey as a generous creative leader and community influencer.

“My life is permanently tattooed on this Iconoflage piece. The amount of research and attention to detail into my brand’s personality and mission is evident in every inch of the skate deck created for me.”
— Coach Scotty Russell
Close-up detail of hand-painted icons representing design tools and creative elements on yellow skateboard deck
Complete vertical view of Perspective Collective Iconoflage skateboard deck featuring lettering tools and Iowa Hawkeyes colors
Tail section of skateboard deck showing pizza slice and podcast-related icons in yellow and black
Nose section of skateboard deck displaying creative community icons and lettering elements
Perspective Collective Iconoflage skateboard deck displayed on gray weathered wood wall

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