Iconoflage® — A visual language built entirely from your brand's story.

Every detail researched.

Every hand-drawn icon earned.

One system that lives anywhere your brand does.

What is Iconoflage?

Iconoflage® is a research-driven illustration approach that transforms your brand's story into a hand-drawn composition — hundreds of brand-specific icons woven together into a shape, mark, or pattern that's unmistakably yours.

Every icon is earned through research: pulled from your history, your culture, your people, and your vision — then built to live anywhere your brand does: headquarters walls, merchandise, packaging, environmental graphics, and beyond.

How it’s Made

1. Inquiry & Discovery

We talk about your brand, your goals, and what you're envisioning for the project.

2. Project Agreement & Kickoff

We lock in the scope, timeline, and investment before work begins.

3. Research & Icon Development

A deep brand immersion followed by a collaborative review of the icon list before a single line is drawn.

4. Composition & Review

I develop a comprehensive sketch that we’ll review and you can provide feedback before I begin finalizing the artwork.

5. Final Artwork & Delivery

Your own Iconoflage artwork, finalized, prepped, and delivered in every format your project requires.

Where Iconoflage Lives

Headquarters & Environmental Graphics

Every physical space your brand occupies is an opportunity to tell your story.

Whether it's a corporate headquarters, stadium concourse, retail flagship, or restaurant interior, Iconoflage transforms walls and architectural surfaces into permanent brand narratives that employees recognize themselves in and visitors never forget.

Brand Milestones & Anniversaries

A brand milestone is a once-in-a-generation moment — and generic design won't do it justice.

Whether it's a 10th, 25th, or 50th anniversary, a flagship opening, or a cultural moment worth commemorating, Iconoflage creates a permanent visual record of everything that got you there. Something worth displaying, gifting, and talking about for years after the celebration ends.

Merchandise & Apparel

A visual language built from your brand’s story turns merchandise into a chance to share that story—not just something to hand out.

Iconoflage creates a rich, scalable illustration system that works across hats, shirts, bags, and beyond, with enough detail to reward a close look and enough boldness to read from across the room.

Packaging & Retail

Packaging is often the first physical touchpoint a customer has with your brand — it should feel like it was made for you specifically, not pulled from a template.

Iconoflage brings your brand's complete story to the surface, creating packaging that stops people in the aisle and gives them something to discover every time they pick it up.

Branded Retail & Event Merchandise

Limited-edition releases and live events deserve artwork that feels as special as the moment itself.

Iconoflage brings brand-specific illustration to sneakers, apparel, and collectible pieces built around a product launch, concert, sponsorship activation, or live event — work that's visually rich enough to become the souvenir people actually keep.

Custom Commissions & Gifts

Some stories are worth telling at a personal scale.

A custom Iconoflage commission transforms an individual's history, passion, or identity into a one-of-a-kind piece — complete with a certificate of authenticity. Whether it's an executive gift, a donor recognition piece, or something created for the person who has everything, it's the kind of thing that gets framed, displayed, and talked about for years.

Stories in Action

Where it Started

Iconoflage didn't start as a business idea.

While there are plenty of early doodles in the margins of school papers, the concept began to take shape on a skate deck.

In 2009, the first recognizable Iconoflage piece was hand-drawn on a skateboard — intricate interlocking shapes and letterforms created purely for the love of it.

What began as artistic exploration gradually revealed itself as something more: a way to put brands under a microscope and surface every story that makes them who they are.

The first brand application came in 2015 with Old 99 Brewing Co. — transforming a Roseburg, Oregon, brewery's culture and history into artwork that lived across packaging, merchandise, and their taproom walls.

The approach worked — the research-driven process created something no generic illustration could: a piece that was unmistakably theirs.

A self-initiated Channel Islands Surfboards concept in 2017 showed how a piece had full commercial potential.

Then, in 2024, what had started as a self-initiated Dutch Bros windmill created seven years earlier caught the attention of the architects designing their new headquarters, becoming an 11-foot illuminated centerpiece in their Phoenix lobby.

Iconoflage® is now a registered trademark. But the approach hasn't changed: start with the research, hand-draw each interlocking icon that’s earned its place, and build something that belongs to no one else.

Ready to tell your brand's story?

Tell me about your project and let's figure out if Iconoflage is the right fit.

Start Your Project