Welcome to Colorado
Overview:
Client: base5280
Industry: Tourism / Merchandise
Timeline: September-October 2018
Services: Iconoflage
A Fresh Take on Colorado Pride
Created for base5280's debut at the Rocky Mountain Gift Show, this Iconoflage piece celebrates Colorado's diverse landscape and culture through the iconic "Welcome to Colorful Colorado" highway sign. The design exceeded expectations, generating unexpected demand for art prints alongside the planned apparel line.
“Scott really jumped in head first on this project. As natives, my wife and I had our own ideas of what we wanted to see, but Scott complemented us by offering a fresh perspective through his research. The design was very well received at both wholesale and retail shows. We had only planned on selling apparel, but had numerous requests for posters because people wanted it displayed where they could spend time discovering all the details. It really became a conversation piece.”
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