WHY I AM ADJUSTING MY SCHEDULE

Making time for what is important.

One of the more interesting things about building my business is what I learn repeating the same thing over and over again for a period of time. I have been blogging since December of 2015 and I only started sending out the newsletter this past spring. Even though I haven’t been doing this for that long, I have discovered one part of my routine wasn’t working as well as it could: my schedule.

Here’s a quick summarization of my current situation (I like how that rhymed!):

  • I have a family. A year after college, I married my best friend I’ve known since middle school and we have a beautiful daughter who will be 2 at the end of October.
  • I’m the sole income for our household. My wife and I thought it best for our daughter to be raised by her parents, thus my wife is a stay-at-home mom. She loves it and I’m glad they get to spend this time together. However, that means I have to work a full-time job while I build my freelancing business on the side.
  • My weekdays are busy. I get up around 5 am and my day hits the ground running until 5 pm when I get to have dinner and spend some time with my family until our daughter goes to bed around 7:30. Then I work until around 10 pm. Go to bed. Sleep. Repeat.
  • Weekends should be for my family. This is what I need to change. Although Saturdays usually were mostly spent with my wife and daughter, my current schedule left me having to work on Sunday when I should be spending more time with my family.
    My daughter is only going to be at this age right now. Once it’s gone, I won’t get it back.
    While I spend so much time building my business on the weekdays, it’s only fair to give my family my time on the two days I have off from my day job. We should be going to the beach or making day trips, but instead, I’ve been holding them back so I can sit in front of my computer to work.
  • My work is always going to be here. There’s always going to be more of it as I build my business, but the one thing I won’t get back is the time I get to spend with my family.

My Current Weekly Social Media Output

Partly as accountability, but also because I like to share what I’m working on, my current output schedule is as follows:

Sunday: Instagram and Facebook post of the project I’m working on.
Tuesday: Publish blog post, send newsletter, share new post on Twitter, Facebook, and Instagram.
Thursday: Instagram and Facebook post of the project I’m working on.

Sprinkle in some daily posts on Twitter, Snaps on Snapchat, and sharing what I’m doing in my Instagram story, and there you have my social media output.
I made this schedule because it spaced out my content over the week. It makes it easier to digest instead of posting irregularly or soaking my followers with my content all at once.

The Simple Fix

The reason why I was working so much on Sunday is because I made it a “due date” for myself. All I have to do is change that due date.

I’m still going work on Sunday evening, but share the content on Monday. That way I some extra time after the weekend and I won’t have the nagging feeling that I need to work when I should be enjoying my time with my family.

Since I had my content output neatly organized, I’m going to maintain that schedule, just shift it a day later:

Monday: Instagram and Facebook post of the project I’m working on.
Wednesday: Publish blog post, send newsletter, share new post on Twitter, Facebook, and Instagram.
Friday: Instagram and Facebook post of the project I’m working on.

This won’t be the last time

There’s always room for improvement, and I know as my business picks up, I’ll have to hold off from sharing my client projects until they’re finished. That means I’ll have to adjust my schedule again.

It’s hard for me to know how I’ll solve that problem right now, but as it comes, I know I’ll have something to share for it and you bet I’ll share it with you.

Do you have any questions about using content marketing? Let me know.

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