Discovering the problems of using someone else’s platform.

With the billions of users on social media and the way these platforms have been made to connect with each other, you might think that it’s a good way to build your portfolio. I’ll admit, it’s tempting to use a place like Instagram because of how easy it is to post an image, add a description, include some relevant hashtags, and your work has the potential to be seen by hundreds, thousands, even millions of people. But in reality, this isn’t good practice. And I’ll tell you what’s wrong with using social media as your portfolio.

You Don’t Have Control

The main reason why you shouldn’t use Instagram, Dribbble, or another social media platform to host your portfolio is that you don’t have control over it.

This may not sound like a big deal initially. Maybe you think the ease of use far outweighs being able to have larger images or brand the site as your own. But understand, that without control over the platform, the company who made the platform gets to decide how your portfolio is presented.

At the end of the day, there is a monetary reason for why social media companies allow you to place your content on their website.

Keep that in mind as I start to reveal what happens when you are allowing someone else control where your portfolio is presented.

It can Change at any Time

First, since you don’t have control over the platform, it can change whenever the company wants.

Not convinced? Facebook and Instagram didn’t originally have sponsored posts (ads) thrown into your news feed. Instagram used to share all of your posts with your audience. Now, your audience has to subscribe and be notified every time you post or they might miss them.

It only takes a few amendments like these to start hindering you from being able to present your work the way you intended. As the platform changes, so does your portfolio, whether you like it or not.


Another reason why social media is not a great place for your portfolio is the advertising. I hope I don’t need to get into the dirty details with you, but this is one of those obnoxious things that’s just on social media platforms to help pay for it. Sponsored posts in your feeds, ads in the Facebook sidebar, video ads before you can watch a video on YouTube. All of these advertisements are hindering and distracting people from viewing your work.

You’re not the only one

Now, let’s acknowledge what social media platforms are: they’re meant for people to be social.

People aren’t going to be getting on just to view your work. They’re on there to see you and everyone else they follow. And your showcase of work is just another part of the noise in their endless feed. You’re competing against everyone else for your audience’s eyes.

Sure, they might tap Like, but then scroll on, immediately forgetting about your post just like the thousands of other posts in the past.

Present your portfolio on your own platform

The main problem with using social media as your own platform is you don’t have control over the platform. Without being able to control the platform, you have to compete for your audience’s attention against the hundreds of thousands of other users, deal with distracting ads, and hope that you don’t wake up one day to a change that hinders your portfolio. Instead, establish your own platform for your portfolio so you can show your work the way you intended because you have control.

Have you been using a social media platform as your main portfolio? Have you found these or any other challenges by doing so? What have you enjoyed about it? Tell me below.

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