Scott Hofford Logo
With the creation of my new website and I knew it was time for a complete overhaul and rebranding including a visual identity. My previous logo was based on my star, which leaned towards graffiti and represented a younger me. I needed a new timeless identity that showed my professionalism and better represented myself to my current and future clients.
To create something timeless, it needed to avoid any visuals that might hold me back to any time period, so i decided to do a monogram – sticking with a hand-lettered type would be the most accurate solution.
I tried various designs even with my whole name, but using just my initials “SH” would allow me to use it as a visual much better than my full name.
Vectorize and Grid
Once I had a solid drawing I could scan and work with digitally, I created a vector version of the logo. I then added guidelines to help with giving the monogram an appropriate balanced space.