Establishing your niche with a curated portfolio.

Since I recently changed directions with my freelance career from logo design to Iconoflage, I have a major issue at hand. Currently, there aren’t many people who know that I want to be hired to do it. So, since my goal is to document and share with you how I become a full-time freelancer with Iconoflage, I’ll share with you the first steps to getting hired for the work you want to do.

Show what you want to do with a portfolio

For people to know that you do something (and hire you to do it), you need to show that you can do it. One of the best ways to show people you specialize in something is by having a portfolio.

As you probably know, a portfolio is meant show off your previous work to give potential clients an idea of what you do and how you do it. By doing so, they can get an idea of how you can solve their similar problem.

Curate your portfolio

Now, although you can have a large portfolio showcasing all of your skills you have, you need to weed out everything that doesn’t show what you really want to focus on.

For example, when I was finishing up school, I had a portfolio showing off all of my design skills from logo design to packaging design and everything in between. Although this might be good for an entry-level position, it doesn’t help establish me as a professional doing the one specific area I want to focus in.

If you want to be known as a logo designer, weed out everything that isn’t logo design. If you want to become an animator, take out every project that doesn’t focus on animation.
By curating your portfolio, people will see that you focus in a specific area and will start to associate you with what you want to do. This is the first step to being on the top of people’s minds when they think about the niche you want to be in.

Provide Case Studies

Just having a slideshow of your work or endless scrolling page of projects isn’t going to be enough to get potential clients to visualize themselves hiring you. You need to provide case studies with your projects to explain why you came up with your solution.

In your case study, explain the problem your client had and how and why the solution you provided solves that problem. This gives your potential clients an idea of the work you do and how you approach each project. You then prove that you are a professional by showing your work and justifying your solution. By doing so, your potential clients can get an idea of your process and how you can help them with their own problem.

Showing your work to get hired for it

The first step to getting hired for the work you want to do is by compiling a portfolio curated to show only work you want to do. In your portfolio, share case studies to explain what the problem was and how you solved it with your solution. By having a curated portfolio showing only work related to what you want to do, people will start to associate you (and think about you) with that niche.

Do you have any questions about building your own portfolio? Send them my way!

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